![]() Using Google Trends is simple, but figuring out how to put the data it shows you to work is more difficult. Price: Free | More Information How to Use Google Trends to Help You Come Up With New Blog Topic Ideas (3 Ways) Find out about related keywords and topics.Segment your results according to web, image, news, and YouTube searches.Explore specific periods of time or regions. ![]() Research a keyword’s popularity over time.Stay on top of the latest search trends.We’ll talk more about how to interpret this data to your benefit in the next section, so keep on reading. This is to be expected since people are too busy eating and worrying about gifts to think about WordPress. In addition, you can verify that search volume for the keyword drops consistently during each Christmas. If we expand our search to the last five years, you can see interest in WordPress peaked in July 2014. The only strong dip in the graph came during December 24-30 in 2017. In this case, 100 represents the moment in time where the term was at its most popular. As you can see, there’s a scale stretching from 0 to 100. What the graph tells us is that interest in WordPress has held relatively steady over the last 12 months. Let’s see what Google Trends has to say on “WordPress”, for example: If you want to get more specific, you just need to type the keyword you want to research into the search bar at the top of the page. There are even small graphs next to each title that shows you during which hours traffic spiked for related searches: Just visit the Google Trends page and you’ll see which stories are trending at the moment. You don’t even need to sign up for a Google account to do it. Another popular topic (albeit not as upbeat) concerns news related to North Korea and the United States. When one term in particular spikes in relation to other searches, Google classifies it as a ‘trend’.įor example, at the moment we’re working on this article, there’s been a spike in searches related to Britain’s royal wedding. More importantly, it shows you this data in direct relation to all the searches it processes. Google Trends enables you to see how many people are looking for a specific term over a period of time. Let’s talk data! An Introduction to Google Trends In this article, we’ll talk about how Google Trends works, and then we’ll teach you how to use it to find new topic ideas for your WordPress blog. Better yet, you can analyze trends and see when people’s interest in specific topics spike. Services such as Google Trends enable you to figure out what types of topics people are currently searching for. If you’re not using data to drive that kind of decision, your Search Engine Optimization (SEO) efforts could fall short of your goals. More importantly, you can’t – or shouldn’t – rely on intuition alone to figure out which topics will do well with your audience. Coming up with new ideas for your WordPress blog can be a lot of work.
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